Commodifying Culture In A Frontier Area: The Utilization of Madurese Culture for Developing Tourism in the Eastern Tip of Java Island, Indonesia

This study aimed to analyze the reasons that Regent of Bondowoso chose Madurese culture be a tourist destination for Regency, and impact commodification on welfare community. The theory historical method were used in this study. primary data collected through participatory observation, interview, colonial sources (documentation), while secondary from various which include published works, results related studies, government reports. population was community Regency. had proven Culture like Kerapan Sapi Sonok (cow’s beauty contest) been contesting front public since Dutch period, Ronteg Singo Ulung, Pojien Dance Petik Kopi ritual as tourism commodities Regency 2017. In importance, lure tourists; both domestic foreign tourists. action improve community, well generating revenue Regional Government Village Government.